​CBBC Lunch & Learn: Reaching a B2B Market in China online

CBBC was pleased to host Scott Muir, CEO at Regroup China, today in our London headquarters, he addressed attendees on the topic of digital China for our inaugural member-exclusive Lunch & Learn event.

After an introduction to Scott Muir and his organisation by CBBC’s Sector Lead for Retail, Jack Porteous, around 30 delegates from our members – representing core sectors such as Education, Professional Services and Engineering – were able to gain insight into key channels for B2B engagement in China.

Scott Muir gave a comprehensive understanding of key channels that are utilised, in particular, WeChat, which holds great potential for businesses. He stressed the importance of WeChat, which offers e-commerce functionality to a userbase of over 1 billion while maintaining a highly user-friendly and sophisticated user interface. He also explained how much the app is due to evolve, with Tencent’s vision for the app to become an ‘ecosystem’.

He also referred to the significance of Linkedin, a more familiar tool for many in the UK, identifying that it can be used uniquely in regards to China, as one of the few western channels given a platform, search optimisation is also key where businesses can target users via filtering demographics and also finding a means to network with outward-looking Chinese businesses seeking collaboration and an international market.

The session highlighted best practice in capitalising upon online tools to target the biggest online market worldwide – with over 800 million internet users in China – it is clear that having an online presence is vital for success in the thriving Chinese market.

After an engaging Q&A, members stayed to have lunch and network with one another and CBBC staff, the day proved a great success with more events to follow, so stay tuned!


Scott Muir and Jack Porteous taking members’ questions during the Q&A

We are pleased to announce that Scott Muir, our MD will be speaking at the CBBC in London this month about digital marketing for a B2B market in China.

February 27

CBBC is delighted to announce a new Lunch and Learn series, available exclusively to our members. Join us for the first session as we welcome Scott Muir, CEO of ReGroup China, to share his expertise on digital marketing in China for B2B companies.

In this session we will cover:

  • What are the key online B2B channels to reach your audience in China
  • In focus – We will look at:
    • The role of LinkedIn
    • The role of WeChat for B2B
    • What other channels can be considered to reach a B2B audience in China?
  • What are the key considerations in managing a strategy to reach a B2B audience?
  • Questions/ Answers

For more information please visit: