We are pleased to announce our involvement with the UK-China Tech Accelerator Program this month, organised by the CBBC and Shenzhen Venture Capital Association, with Scott Muir our MD speaking at the program.
Background
China is the fastest growing and most dynamic global market for emerging digital technologies. With 854 million internet users, a vibrant consumer economy, and a supportive policy regime, China has seen large scale investment into telecoms infrastructure and 5G, as well widespread deployment of IoT, AI an blockchain technologies across many sectors. The UK has an increasingly vibrant ecosystem of tech start-ups, and there are growing opportunities for UK-based tech innovators to find new growth opportunities in the China market and work with China base partners and investors.
UK-China Accelerator Programme
Co-organized by China-Britain Business Council (CBBC) and Shenzhen Venture Capital Association (SZVCA), the UK-China Tech Accelerator is a tailored programme for UK-based tech start-ups and scale-ups to explore the China opportunity and connect digitally with Chinese clients, partners and investors. The programme will also prepare participants for doing business in China, through a series of market briefings and sector insights.
For more information the CBBC’s site – http://www.cbbc.org/techaccelerator/
We are pleased to announce the launch of the new P2i web site today – https://www.p2i.com, designed and built by Regroup Media.
P2i is a global leader in liquid repellent nanotechnology. Founded in 2004, P2i works with original equipment manufacturers (OEMs) to enhance devices by making them liquid resistant, provide waterproof protection, improve their reliability and enable them to survive liquid exposure from everyday accidents.
The web site is the latest in a number of initiatives that Regroup have been overseeing for P2i to build brand awareness via online channels; including managing WeChat and Weibo channels in China, and overseeing LinkedIn and Twitter content strategy in the UK.
Happy Dragon Boat festival to all our Clients and Colleagues in China #RethinkChina
We are pleased to announce the launch of the official China web presence for Billingham Bags (https://billingham.net.cn/home), designed and built by Regroup China. Billingham Bags are a mark of quality and provide unrivalled protection for cameras and equipment. Regroup have established a solid footing for Billingham in China over the last 12-months via WeChat and Weibo, and the launch of a Chinese web site is the next logical step to increasing market share in the world’s largest market.
The Chinese economy is restarting. Should British businesses look to sell more to China to help stay afloat in these difficult times? Scott Muir, director and founder of ReGroup China has been helping British companies market and sell to China for the last 9 years. If you want to hear why his international clients have been cutting back on other markets to focus on China in these testing times listen to the latest episode of the UK Export Advice Podcast: https://lnkd.in/daXTw4z
Sign-up to our free Webinar on unleashing the potential of WeChat, China’s unique Digital eco-system.
April 30th 2020 BST
You will learn:
- What is WeChat?
- What are the steps to registering an account?
- How can WeChat be used to reach and engage with your audience?
- What are WeChat Mini-Programs?
- How can Mini Programs be used to sell to your audience in China?
- What do you need to know about WeChat pay?
- How can WeChat be used to advertise to your market? #rethinkchina
Find out more and register here
CBBC EVENT
April 07
China is the biggest online market in the world. How do you protect your name online in China? What are the key considerations, and how to strategise? Join this webinar, with guest speaker Scott Muir – MD of Regroup China. Regroup provide dedicated digital marketing services for UK businesses reaching China. One of Regroups’ core services is in protecting Brands and Individuals reputation online in China, providing services for Online Reputation Management, Brand Monitoring and Brand Protection.
Key topics:
- The Digital landscape in China – the key channels
- ‘Owning’ your assets/ protecting your name
- Monitoring brand noise/ How to keep informed
- Addressing negative coverage – pre-emptive/ proactive tactics
- Questions
Speaker:
Scott Muir, Director and Founder of Regroup Media & Regroup China
About Regroup China:
Formed by experienced digital marketeers and technicians, Regroup China is a specialist digital agency committed to helping Western brands define and action strategy for growth in China – the World’s largest online marketplace.We have amassed many years’ experience working with some of the biggest brand names and retailers globally, across multiple online disciplines in China.
Start date: 07/04/2020 09:30
End date: 07/04/2020 10:30
Venue: Webinar
Address: Online
#Rethinkchina
CBBC was pleased to host Scott Muir, CEO at Regroup China, today in our London headquarters, he addressed attendees on the topic of digital China for our inaugural member-exclusive Lunch & Learn event.
After an introduction to Scott Muir and his organisation by CBBC’s Sector Lead for Retail, Jack Porteous, around 30 delegates from our members – representing core sectors such as Education, Professional Services and Engineering – were able to gain insight into key channels for B2B engagement in China.
Scott Muir gave a comprehensive understanding of key channels that are utilised, in particular, WeChat, which holds great potential for businesses. He stressed the importance of WeChat, which offers e-commerce functionality to a userbase of over 1 billion while maintaining a highly user-friendly and sophisticated user interface. He also explained how much the app is due to evolve, with Tencent’s vision for the app to become an ‘ecosystem’.
He also referred to the significance of Linkedin, a more familiar tool for many in the UK, identifying that it can be used uniquely in regards to China, as one of the few western channels given a platform, search optimisation is also key where businesses can target users via filtering demographics and also finding a means to network with outward-looking Chinese businesses seeking collaboration and an international market.
The session highlighted best practice in capitalising upon online tools to target the biggest online market worldwide – with over 800 million internet users in China – it is clear that having an online presence is vital for success in the thriving Chinese market.
After an engaging Q&A, members stayed to have lunch and network with one another and CBBC staff, the day proved a great success with more events to follow, so stay tuned!
Scott Muir and Jack Porteous taking members’ questions during the Q&A