eMetrics Summit London 2013 The digital industry’s most comprehensive event, dedicated to measurement, optimisation and analytics

(London, UK – 11 September 2013)— Rising Media, producers of the eMetrics Summit, today announced details of this year’s London event, which takes place on 23-24 October. http://www.emetrics.org/london/2013/
The eMetrics Summit is the most comprehensive and forward thinking digital analytics forum. The event gathers together a stellar line–up of business intelligence experts, marketers and web analysts from leading organisations. They will share best practices, tools and techniques to help you successfully optimize digital marketing programs.

This year Jim Sterne, eMetrics founder, will step down from the chair and will pass the baton to Peter O’Neill from, L3 Analytics, who is excited at the prospect of overseeing the growth of this stellar event. Peter said “I am delighted to join the team working on eMetrics Summit London, it is great to be working with Jim in putting together the program for this event.  I can’t wait, personally, to learn from the many great Digital Analytics practitioners we have on the line-up for this year’s eMetrics Summit London.”

eMetrics Summit will open with a keynote presentation focusing on multinational analytics delivered by James Cornwall from Shell and Jabir Salam from Stradva. The remainder of the two-day conference will features panel sessions, clinics and roundtable discussions on topics including: privacy, enterprise attribution, tag management, testing, optimization campaigns and overall customer experience.

eMetrics will, as always, provide fantastic opportunities to network with your peers and with internationally renowned experts in customer data analytics. The eMetrics Summit solves real-life problems and challenges through peer insight, new tools and technologies and shared wisdom and experiences.

The eMetrics Summit takes place on 23-24 October 2013 at etc Venues, 200 Aldersgate, St Paul’s, London.
The eMetrics Summit will be co-located with The Conversion Conference http://conversionconference.co.uk/, Predictive Analytics World http://www.predictiveanalyticsworld.com/london/2013/ and is part of Data Driven Business Week.
Register before 20 September 2013 to take advantage of the early bird rates: http://www.emetrics.org/london/pricing/
About Rising Media 
Rising Media is a specialised media company excelling in the production of business technology-related conferences and exhibitions. Rising Media currently produces events including eMetrics Summit, Conversion Conference, Search Marketing Expo, Predictive Analytics World, DemandCon, Affiliate Management Days, Internet Marketing Conference, Web Effectiveness Conference, Social Gaming Summit, Building Business Capability in the US, Canada, UK, France, Germany, Sweden and Australia. See www.risingmedia.com for more info.

We talk rightly about the huge opportunities that exist for Western brands now to reach new audiences online in ’emerging’ BRIC markets.

China with the sheer volume of netizens shines out as the single most attractive market; with over half a billion people online, over 1 million millionaires and a huge appetite for all things luxury and Western.

Whilst China is undoubtedly a key market now for luxury Western brands, the digital landscape is far from being straight forward.

Google has less than 5% of the search engine market now in China, and this share is being eroded even further by the emergence of Qihoo.

Baidu continues to dominate, with 80% of the market share and the rules for SEO differ to Google in nuance, as well as having to factor in the overriding influence of Baidu-owned sites, which can dominate organic search.

The social landscape is also significantly different, with Twitter and Facebook missing from the equation, and the dominance of We Chat, Sina Weibo & Tencent, all accounting for huge market shares.

China clearly demands a completely different approach to the rest of the World, and the skill-sets required to impact this market wholly differ to the West.

The Indian online landscape however is very different. There are 150 million internet users in India now*, making it the 3rd biggest internet market. The digital landscape practically mirrors our own digital landscape in the UK.

Google dominates the market in India with c80% market share, much like our own. Facebook and Twitter are massive and dominate the social landscape, and LinkedIn is emerging as a serious channel for business users.

All of this makes for a very interesting opportunity for Western brands, who can adapt their western strategies digitally with the minimum of fuss, to tap into this massive and increasingly cash-rich consumer market. Oh, and English is a readily accepted online language!

All of this makes India a very interesting market indeed, and like in the West 10 years ago, opportunities for early entrants are sizable.

This market will only increase in size, surely making it a prime opportunity for Western brands’ growth plans.

*Source IAMAI 2013 Report