I had the pleasure of attending the SMX conference in London this year at Stamford Bridge.
SEO events of late have been curious affairs. An air of confusion and anxiety prevails – What’s Google going to do next? How can future algorithm changes be pre-empted. In agency land, what does this mean for our Clients? All these questions and more were raised during the 2 day event.
The key thrust from an SEO viewpoint, rather reassuringly, was that SEO protocol by and large remains the same as it has for some time:-
– Content driven strategies are key
– On-page indexation protocol is key
– Link building still has a role, but quality and relevance is everything.
Nothing new there then.
Of course there was talk of Google’s next major update. See the presentation below from David Naylor on link building and what to do to future proof link strategy going forward, to avoid any issues when Google does update its algorithm next.
Also see the link below to access a good presentation by James Perrott regarding SEO tools – must haves.