Learn how to engage with the biggest ecommerce marketplace. This half day workshop will focus on the steps your business needs to take to sell products direct to Chinese consumers.
Who should attend:
This workshop has been put together to show companies how they can engage with cross-border ecommerce to get their consumer goods directly from the UK into the hands of Chinese customers. The session will include valuable information about the biggest ecommerce market in the world and key sites and online platforms available and how social and digital media play an important part in ecommerce.
The workshop will cover:
The steps a business will need to undertake to sell products direct to Chinese consumers. A series of presentations will be delivered by the China-Britain Business Council (CBBC), Avenue51, ReGroup Media, East Midlands Chamber, Digital Growth Programme and Department Of International Trade (DIT).
This workshop will explore how companies can engage with cross-border e-commerce to get their consumer goods directly from the UK into the hands of Chinese customers. It will include an introduction to the biggest e-commerce market in the world and explain how the key platforms work and also how digital marketing can drive sales.
This workshop will explain in detail the steps a business needs to take to sell products direct to Chinese consumers. Participants will leave with a good understanding of what is required to take their interest forward in this marketplace.
Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)|
|9.40am||Selling on a Budget David Gregory, China Business Adviser, China-Britain Business Council|
|9.50am||Overview of the China ecommerce Economy Purchasing behaviour Jack Porteous, Assistant Director of Retail and the Creative Industries for CBBC|
|10.40am||Selling to China via an ecommerce Platform Byron Constable, CMO, Avenue51|
|11.20am||Social and Digital Media Scott Muir, MD, ReGroup Media|
|midday||Financial Support & Knowledge available from the Digital Growth Programme Jon Egley, Digital Growth Programme Manager|
|12.15pm||Developing Business Overseas Support Clare Booth, Department for International Trade|
|12.30pm||Closing Remarks Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire)|
|12.35pm||Buffet lunch & Networking|
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.
We can only accommodate two delegates per organisation on this workshop.
This event is being hosted in partnership with:
Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.
But how can UK consumer-facing brands across gaming, leverage this rapidly developing and highly customisable platform?
This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.
Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China – the World’s biggest online market.
1400 Introduction – Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council
1430 WeChat Mini-Programmes: how and why you should be using them – Scott Muir, CEO, Regroup Media
Click here to know more and register: http://www.cbbc.org/events/2019/january/boosting-engagement-and-sales-through-wechat-mini/