Regroup is selected as the official digital partner for Best of British 2019

We are proud to announce that Regroup has been selected as the official digital partner for Best of British 2019; the largest exhibition of premium British brands and services in China.

This deluxe showcase features the finest in British consumables including food, drink, fashion, design and culture for an audience of trade, press, VIPs and high-end consumers from across China. Staged over four days in the stunning Shanghai Exhibition Centre, this spectacular multi-focused event is organised by Media 10 in partnership with the British Consulate General Shanghai, the Department for International Trade and the GREAT campaign.

Regroup will be supporting this exciting and ground-breaking event across all key China digital platforms including the management of a JD store and the management of the official Best of British 2019 WeChat store.

Scott Muir, founder of Regroup stated “This is an exciting opportunity for Regroup to be involved in the largest all-British trade event in China. Best of British is the perfect platform for British Brands and services to promote themselves to the World’s largest market. We look forward to being a part of the Best of British story”

Nancy Baughen, best of British Events Director stated “Best of British is delighted to announce a partnership with Regroup Media & Regroup China to manage the official Best of British WeChat store. Online purchasing is so important to Chinese consumers who look to seek simple purchasing solutions. This partnership will enable participants at best of British to on-board products to the store and sell cross boarder to Chinese customers”

For more information on Best of British, please visit –