About
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Welcome to my site where I post regularly about all things digital marketing.

As a brief introduction, I am founder of Regroup Media and Regroup China, businesses that are dedicated to helping brands increase their market share both in the West, and in China; the largest online marketplace in the World.

Enjoy the commentary and feel free to engage.

For more information on me, click here for my LinkedIn profile – http://uk.linkedin.com/in/scottmuir

Core Expertise
  • Digital Marketing for China
  • WeChat Marketing
  • Weibo Marketing
  • Baidu PPC & SEO
  • Google PPC & SEO
  • E-commerce development – Magento & Shopify
  • App Build
Yandex to access Facebook content to Improve Search Results

Yandex, Russia’s leading search engine, has signed an agreement with Facebook to enable the Search giant to access content from...

by scodaauthor  |  January 26, 2014
The Monetisation of WeChat and a Shifting Power-Balance in China’s e-commerce Landscape

Interesting developments last month at Tencent’s WeChat, where a new Android update roll-out may affect the power-balance between China’s Internet...

by scodaauthor  |  January 21, 2014
China developers outspend US counterparts in Mobile Ad Spend, Q3, 2013

China’s developers outspent their US counterparts on mobile advertising by an estimated 25% during Q3 this year, according to mobile...

by scodaauthor  |  December 22, 2013
China’s changing search engine landscape

Compared to the West, the search engine landscape in China is ever-changing. The emergence of Qihoo as a major player...

by scodaauthor  |  November 24, 2013
Google Hummingbird – The Upshot

Google announced their largest algorithm update since 2001, at a press conference last month, heralding the usual consternation among the...

by scodaauthor  |  October 12, 2013
eMetrics Summit London 2013 The digital industry’s most comprehensive event, dedicated to measurement, optimisation and analytics

(London, UK – 11 September 2013)— Rising Media, producers of the eMetrics Summit, today announced details of this year’s London...

by scodaauthor  |  September 11, 2013
The Digital Marketing Opportunity in India for Western Brands

We talk rightly about the huge opportunities that exist for Western brands now to reach new audiences online in ’emerging’...

by scodaauthor  |  September 2, 2013