Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

+
Why WeChat Mini Programs can be key for UK brands wishing to test the market in China

As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the...

by admin  |  November 11, 2019
+
Regroup to run WeChat seminar in conjunction with the CBBC in London: Boosting engagement and sales through WeChat Mini-Programmes

Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional...

by admin  |  January 10, 2019
The Monetisation of WeChat and a Shifting Power-Balance in China’s e-commerce Landscape

Interesting developments last month at Tencent’s WeChat, where a new Android update roll-out may affect the power-balance between China’s Internet...

by admin  |  January 21, 2014