Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China

Regroup Launch Iconic UK Lamp Brand Anglepoise via Online Channels in China

We are pleased to announce the launch of Anglepoise’s digital presence in China.

Anglepoise has been making lamps for over 90 years, from the creation of the original 1227™ lamp, to the development of extended collections by famed designers such as Sir Kenneth Grange, Paul Smith and Margaret Howell.

Today Anglepoise lamps can be found in homes, offices, restaurants, bars and hotels in over 50 countries worldwide.

As part of ambitious plans in China, Regroup have overseen the design and build of a dedicated Anglepoise China web site (https://anglepoise.cn), the set up and maintenance of an official WeChat account, and the build of a WeChat store, allowing customers in mainland China to buy direct via WeChat.

“For an UK based SME like Anglepoise, export to China represents a huge growth opportunity – but a potentially bewildering array of hurdles to overcome. We’ve therefore been immensely fortunate to work with ReGroup, in helping establish our online presence and social media platforms in China. Their market expertise, insights and professionalism have made this a very rewarding project and given us an invaluable partner going forward.”

Scott Muir, MD of Regroup China stated “We are delighted to be working with such an iconic and respected brand as Anglepoise, and we very much look forward to building awareness and sales online in China going forward”

by scott  |  January 27, 2021