Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.
But how can UK consumer-facing brands across gaming, leverage this rapidly developing and highly customisable platform?
This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.
Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China – the World’s biggest online market.
1400 Introduction – Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council
1430 WeChat Mini-Programmes: how and why you should be using them – Scott Muir, CEO, Regroup Media